RNLI Lifeboats – Custom Branded Butted Tubes for Fundraising Initiatives

The Royal National Lifeboat Institution (RNLI) is a renowned charity dedicated to saving lives at sea. When they needed a practical yet premium solution for storing branded merchandise and collecting donations, they approached Luxury Tube Packaging, a trusted luxury tube packaging company, for a custom project.

Our goal was to craft durable, high-quality printed cardboard tubes that aligned with RNLI’s strong brand identity, supported their sustainability values, and served multiple functions — all while maintaining the premium appearance expected from luxury printed tubes.

RNLI Lifeboats Butted Tubes

Printed Butted Tubes – Designed for Durability and Functionality

Working closely with RNLI, we developed butted tubes with strong rolled ends for added durability — a necessity for frequent handling during events and fundraising activities. Each tube was crafted from thick white cardboard, ensuring robust structure and a professional finish.

The specifications were precise: H200mm x D130mm for the base, with a 75mm upper section, providing ample internal space for merchandise like branded t-shirts and keyrings. For practicality, we incorporated a coin slot into the lid using advanced die-cutting technology, allowing the tubes to transition seamlessly from merchandise holders to donation collectors. The vibrant full CMYK printing displayed RNLI’s iconic branding clearly, maintaining brand consistency across all cylinder packaging.

These custom tube packaging solutions exemplified our dedication to delivering multi-functional products that combine visual appeal with practical utility.

Printed Cardboard Tubes

Assembly and Nationwide Distribution

After production, our team meticulously assembled the tubes, carefully placing the branded merchandise within each unit. Attention to presentation was critical — we inserted foam bases inside the food-grade tubes for secure placement, ensuring the merchandise arrived safely and looked impressive upon opening.

Once filled and secured, the tubes were packaged and labelled for distribution across RNLI’s various locations nationwide. These custom butted tubes not only provided an elegant packaging solution but also became an effective tool in RNLI’s fundraising efforts — embodying the values of sustainability, brand excellence, and operational efficiency.

Through this project, we demonstrated how luxury tube packaging, typically used for luxury drinks tubes, cosmetic packaging, or candle box packaging, can be adapted creatively for non-profit initiatives, proving the versatility and strength of printed cardboard tubes.

Branded Merchandise

Our Case Studies

Planet Superfood

Branded tubes for their protein bars and snacks; we crafted vibrant tubes, demonstrating our commitment to excellence and sustainability, and promoting a healthier, more sustainable future through partnership.

EDEN Treats

EDEN Treats and Magellan produced branded butted tubes for their plant based liqueurs. These are being sold separately or placed inside hampers. 

Balsa

Custom-printed tubes with grease-proof lining and strong build for their Balsa Balls, ensuring safety; with CMYK colours and matt lamination on black.

Latest Blog Posts

Magellan World has during the past years been one of our main packaging suppliers. Magellan has consistently provided first class service and top notch products. We are very pleased with our collaboration and we always feel very well taken care of. A highly recommended service provider.

Kalla

It generally has been excellent Customer Service. We work with a huge range of suppliers, big and small and few times is it so exemplary as yours. So Thank You, it’s much appreciated.

EDEN Treats

Magellan made our Walt Disney's 50th anniversary tube packaging. They came out exactly how we imagined and have had such great feedback from everyone.

Walt Disney

Our customers loved our packaging that we produced with you. The perfect luxurious tubes for our chocolates.

Maison Macolat

We asked for eco-friendly tubes to match our brands sustainability and that's exactly what we got. They went above and beyond for us!

Coral Eyewear

Sophie Tea's art was kept secure and sent out to our worldwide customers in the 3 different sized tubes Magellan created. They turned out amazing and everyone is in love with the repeated holographic logo across the tube.

Sophie Tea Art

Our food-grade tubes came out great! No unnecessary plastic needed as the material was completely safe with internal caps.

Balsa